Casa Mesaluna
Sa Mesaluna Nature House — a house between the woods and the beaches of Ogliastra.
Published on 30 September 2026 · Updated on 6 October 2026
Verification method: Data collected from Google Business Profile, PageSpeed Insights and information provided by the client in the periods specified next to each metric.
Work carried out
The website of Casa Mesaluna, an accommodation business in Sardinia, was technically present but invisible in local searches. There was no reliable historical baseline: no correctly configured GA4 tracking and no Search Console data prior to the intervention.
Increase local visibility on Google, improve site speed and track contacts and interactions to have verifiable data to optimise on.
Optimisation of LCP, INP and CLS for fast, stable loading.
Local business structured data and Google Business Profile optimisation.
GA4 configuration and contact event tracking.
Monthly checks on Search Console and PageSpeed Insights.
Work carried out
Optimisation of LCP, INP and CLS for fast, stable loading.
Local business structured data and Google Business Profile optimisation.
GA4 configuration and contact event tracking.
Monthly checks on Search Console and PageSpeed Insights.
Constraints
Existing site to respect for brand and content
No reliable historical data
Freelance budget, no internal team
Visitor privacy to protect
Intervention
Initial technical audit with PageSpeed baseline
Performance and Core Web Vitals optimisation (LCP, INP, CLS)
Implementation of local business structured data
GA4 configuration and contact event tracking
Google Business Profile optimisation
Monthly Search Console monitoring
My role
Audit, SEO/performance optimisation, analytics configuration and monitoring.
I carried out the audit, SEO optimisation, analytics configuration and ongoing monitoring. I did not develop the site from scratch: the work was optimisation on an existing one.
Stack and tools
Data and results
The figures below refer to July-September 2026 (3 months), after the intervention. No reliable historical baseline is available; monitoring continues monthly.
Source: Google Business Profile
Period: Jul 2026 - Sep 2026
Source: Google Business Profile
Period: Jul 2026 - Sep 2026
Source: Client data
Period: Jul 2026 - Sep 2026
Source: PageSpeed Insights
Period: Sep 2026 test
Source: PageSpeed Insights
Period: Sep 2026 test
Note: On-page SEO best practices
Source: PageSpeed Insights
Period: Sep 2026 test
Source: PageSpeed Insights
Period: Sep 2026 test
Improved local visibility, optimised loading times and trackable contact data: the site now has a solid technical baseline on which to keep optimising.